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 Privacy Policy


Privacy & Cookies
GRAND CAR MARKET “GCM” is committed to protecting your privacy. This Policy applies to visitors to

This Policy sets out the basis on which any personal data that GCM collects from you or that you provide to GCM, will be processed by GCM. Please read the following information carefully to understand GCM’s views and practices regarding your personal data and how GCM will treat it.

For the purpose of the Data Protection Act 1998, the data controller is GRAND CAR MARKET Limited, a company registered in England and Wales under company registration number 10901018 and whose registered office address is at GCM Limited, 14 FLOWER CRESCENT OTTERSHAW KT16 0NS.

Amendments and updates to this Policy may be made from time to time. Any revisions will be posted on this page so you will always be aware of what information we collect. Please review this page regularly so that you are aware of any changes.

Information collected and what it is used for
GCM may collect the following information about you in order to:

a) to generate an overall audience profile of visitors to This information is then used to assist in developing relevant content for

b) to deliver more targeted marketing campaigns

c) to provide customers who have supplied their email address, mobile or telephone number and postcode with relevant and timely communications by email, SMS and telephone.

Information you provide when requesting or using services on
If you would like to request a call back, book a test drive, add cars to your watchlist, add cars to compare or sign up for estock alerts you will be required to supply your full name, email address, postcode and mobile telephone number. Your contact details are collected to enable us to contact you directly depending on your request.

If you would like to apply for a free online valuation of your car you will be required to supply your VRN (vehicle registration number), approximate mileage, postcode, your name, mobile number (we need this to send a validation code to reveal your valuation) and email address. Your details will be used to provide an estimated online valuation which is based on our assumptions and the limited details about your car you’ve shared with us. We always carry out a full inspection on-site before we offer to part exchange a vehicle or buy a car. If we think that anything in the car’s history or condition will affect its value, including damage, unusual features or customisation, the price that we offer for it will be different to the valuation we gave you online.

If you would like to apply for finance online you will be required to supply your name, email address, telephone number, date of birth, marital status, driving license type, residential status, monthly income, employment type and duration. If you make an application, your details will be held and used in a credit scoring or other automated decision making process when assessing your application.

If you use the chat service to communicate with our customer service team, you may disclose personal information in the course of using the service. All conversations and email exchanges are recorded. Any personal information that you disclose during a live chat or via an online form will be accessible to and processed by and made available to GCM.

By submitting personal information to us, you are deemed to have agreed to the terms set out above regarding the use of your personal information.

Where we store your personal data
GCM will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information (except Payment Card information) you provide to GCM is stored on GCM secure servers. 

Once GCM has received your information, GCM will use strict procedures and security features to try to prevent unauthorised access.

Disclosure of your information
We may disclose your personal information to third parties as follows:

a) When applying for finance an enquiry will be made with Credit Reference Agencies. If you provide false or inaccurate information we will record this. We and other organisations may then use and search these records to check your identity, to prevent fraud and money laundering. You can ask for details about the Credit Reference and Fraud Prevention Agencies from whom and with whom we share this information. Please call us on freephone 0000 000 0000. You have a legal right to these records.

For the purposes of this application you may be treated as financially linked and your application will be assessed with reference to any “associated” records.

If you are a joint applicant or if you have told us of some other financial association with another person, you must be sure that you are entitled to:

  •         disclose information about your joint applicant and anyone referred to by you.
  •         authorise us to search, link or record information at credit reference agencies about you and anyone referred to by you.

An “association” between joint applicants, and between you and anyone you tell us is your financial partner, will be created at credit reference agencies. This will link your financial records, each of which will be taken into account in all future applications by either or both of you. This will continue until one of you successfully files a disassociation at credit reference agencies.

You authorise us to make all enquiries necessary to verify this information to enable us to consider this application. If you apply for insurance your information will be passed to the administrators and the insurers for underwriting, processing claims handling and fraud prevention.

Your personal data which may include sensitive information such as medical details, will be treated in confidence and will not be disclosed to any third parties except where permitted by law or where you have given your consent, however, it may be shared with any company from time to time forming part of the same Group as GCM, selected third parties and the Insurers (and their administrators) who may also use it for marketing, research, statistical analysis and administration purposes. For further information on the companies with whom your information may be shared please contact us. You may be contacted by mail, telephone, fax, email, automated calling systems or other reasonable method with details of products or services offered by one of the above. If you do not want your details to be used for marketing please call us on 0000000000000. Under the terms of the Data Protection Act you have the right to obtain a copy of the information held about you upon payment of the appropriate fee.

By submitting your personal data to us through the Website, you consent to your personal data being transferred outside the EEA. 

b) We may use service providers to help us run the Website or services available on the Website, some of whom may be based outside the EEA. Some of our webpages use plugins from third party platforms (such as the ‘Facebook Recommend’ or ‘Facebook Gestures’ function). Information about your visit to the Website may be collected by these third party providers on these pages. If you browse these pages whilst still also logged in to your account on the third party platform, information collected by the third party may be connected to your account on the third party platform. For more information on how these third parties use information, please read their privacy policies. 

c) If we are under any duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.

d) In the event that GCM sells or buys any business or assets, in which case GCM may disclose your personal data to the prospective seller or buyer of such business or assets.

e) If GCM or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

f) For the purposes of the prevention or detection of offences, and/or the apprehension or prosecution of offenders, we may share any information that we collect with the police, other public or private sector agencies, governmental or representative bodies in accordance with the relevant legislation. This will include public authorities, insurance companies, finance companies, automotive advertising companies and/or other agencies.

Marketing communications
When you register with our,we ask you whether you would like to receive marketing communications from GCM via email and/or SMS that we feel may be of interest to you and whether you would like to receive third party information. In order to receive these communications, you will need to opt in during registration.

On occasions GCM runs promotions in which personal information is collected. We will always ask you if you agree to this. You will always be asked to provide your consent to this use by opting in.

Access to personal information
Information you provide will be used in connection with car purchase, administration, policy renewals and by GCM’s finance providers if you use our finance facility.

You have the right to access all personal information supplied to GCM and rectify any inaccuracies on the information held. Further enquiries should be made to or sent to Customer Services, 14 Flower Crescent, Ottershaw KT16 0NS.

To request a copy of this personal data please write to Data Controller, Cargiant, 14 Flower crescent, Ottershaw KT16 0NS. This service costs £10.

The Website uses cookies to distinguish you from other users. This helps GCM to provide you with a good experience when you browse and also allows GCM to improve the

What are Cookies?
Cookies are tiny text files stored on your computer when you visit certain web pages. At GCM we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.

To get the best GCM experience, you need to have cookies enabled. If you don’t wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as remembering the car you searched for.

Cookies don’t harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don’t store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.

Cookies policy 
To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

The ability to add cars to your favourites list.
To remember the details of your car search when you go to different pages on our web site.

However, if you’d prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit

Cookies used on the website
Here is a list of how we use cookies on the website

Google Analytics

Our website uses Google Analytics, a web analytics tool provided by Google Ireland Limited (“Google”). Google Analytics uses cookies to help the website analyse how users use the website. The information generated by the cookies about your use of the website and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website activity and internet usage. The UP address collected through Google Analytics will not be associated with any other data held by Google.

GCM first party cookies used on the website Used and new vehicle search

In order to provide some of the functionality within the new and used vehicle search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example whenever you compare different vehicles, we need to store the identifiers for those vehicles. We store the makes and models of vehicles you are currently searching. Some of this information may also be used to bring you more relevant content across our site.

Internal tracking Managing Cookies
Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit ( this will open in a new window – please note that we can’t be responsible for the content of external websites)

We have set out below an example of some of the tracking cookies that we use:

We also use cookies which are operated on our behalf by the organisations listed below to help us deliver our services.                                                                                                                                                                                        

GCM Does not collect cookies for 3rd party advertising purposes.

Cookies that are set by us or on our behalf.

We also use 7 types of cookies. In summary these allow users to share content via social networking websites and email. When we provide links to third party services you find useful, they may place a cookie on your device to make their service easier to use.

When do our cookies expire?
Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan which ranges from 1 day to 26 years. Some of our cookies are persistent and will never expire. Where we specify above that the cookie being used is a flash cookie, please note that flash cookies do not expire.

By using, you consent to the collection and use of this information by GCM and to this Privacy Policy.

Questions, comments and requests regarding this Policy are welcomed and should be addressed to or Customer Services, 14 FLOWER CRECENT OTTERSHAW KT16 0NS.


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